It is a story of a family, of values and tradition. A story that speaks of Italy and which traces more than 135 years of history linked to coffee.
This is the new photographic story launched on the Instagram profile of Caffè Vergnano that wants to bring a message of sharing and hope in such a difficult moment for our country.
Not a simple timeline of important events, not a simple history of the oldest Italian roasting company. But a narration that explain how the values of Caffè Vergnano are part of a larger universe, of how they are representative of Italian culture and pillars that will guide our country out of this difficult moment.
In this narrative, coffee is the subtle fil rouge that connects families, baristas, company employees, customers and consumers.
It is a meeting point, that embraces all values , a friend present in difficulties and joys.
It is the symbol of a country that holds its identity and seeks confirmation in its roots now more than ever.